Archive for the ‘RSS Feeds’ category

“Going Mobile” – The Industry Radar’s New Site

April 26, 2010

On of my enduring memories of the fall of 1971 when I started college was the Who’s “Going Mobile” blasting across the quad. So now 39 years later  I am really “Going Mobile”!

Of course or nearly 3 years we have had mobile versions of most of our feeds but never a mobile site until now.

Bookmark this page and enjoy The Industry Radar home page and our always popular daily cartoon and 6 main Radars on any mobile device!

We will also be launching a dedicated mobile support center soon as well as sites for each main radar.

Still one of my favorite songs and albums you can hear it hear if you would like to.

I don’t care about pollution
I’m an air-conditioned gypsy
That’s my solution
Watch the police and the taxman miss me!
I’m mobile!

Ahh those were the days…

Yes – Our Readers Listen!! Dinosaurs Disappearing..

August 16, 2009

In early May we posted about how backward the insurance industry was in just the browsers they used.

Apparently some of you paid attention and acted to improve your web experience!! In fact over 10% of you already have in just 90 days!!!

In April Internet Explorer made up 91.2% of all of our site visits and the dinosaur from the pre – 9/11 days – IE6 was 58.3% of the IE total.

At the end of July IE made up only 87.4% of our visits and IE 6 had dropped to 50.2% of all IE visits.

The big gainer was IE8 which went from 1.2% to 9.89% of the IE totals. Firefox grew nicely from 7% to 9.14% or nearly a third.

Safari is nearly 2% now (up from 1.2%) and Opera (my favorite) and  Google Chrome both are approaching 1% from nearly nothing earlier this year.

Mobile access is now about 1% of all visits – it should be MUCH more. Look for the Mobile icon and try it on your Blackberry, iPhone  et al….they are really useful on your smartphone.

If you are still part of the 44% of our viewers using IE6 – PLEASE – try a modern browser.

All the new browsers let you subscribe to the newsfeeds you like directly in them as well as offer a more secure and faster web browsing experience.

Go hear to learn more…and join the 21st century on the web!!

Google’s 5 Simple Tips to Improve Your Firm’s Website

July 15, 2009

Our extensive broker consultant website survey – offered free of charge – covers over 650 brokers who do 95%++ of the group business in the nation.

The first of its kind it was created to provide a baseline for brokerage firms to measure themselves against best practices and competitors – not insult anyone – simply offer a broad comparison tool.

One click links for checking Google rankings and basic web visibility make it a simple tool to use and compare with others.

Want to improve your site> Here are the top 5 SEO tips from Google’s lead SEO engineer and their own webmaster’s SEO handbook:

  • use well designed titles with keywords they want to be found for
  • use metatags for descriptions and keywords
  • use excellent content on pages that describe your business
  • use a blog or RSS, the backbone of social media for content and sharing to add fresh content
  • have links in from other highly ranked sites

We add one more which is local directory links are important for Google and Yahoo.

Over 85% of the 650 firms we surveyed are not easily visible to the search engines mainly because they have not incorporated these basic principals.

Also 90% do not even track their web traffic to know what foes on with their site, even though Google Analytics is free and easy to add to your site.

If you would like to see an an overview of what you can do to improve your site click here for a great overview we put together.

“If a tree falls …” – Broker Website Questions

July 15, 2009

The old question of “if a tree falls in the forest and no is there to hear it does it make a sound” applies to the web as well.

The web corollary would be “If you have a website and no one can find it online does it really exist?”

The answer to both questions of course is “Yes” but merits a little discussion

I have had numerous brokers tell me that they have never gotten any business from the web. That “no one buys online” etc. That may be true for them (and you) especially if your website is not easily visible to the search engines  – and  90% of those in our survey are not.

In the case of the web there are well over a trillion searches a month. 400 million++ of those relate to benefits, healthcare and insurance in some form.

  • If just 1/1o,o00th of a percent of these found your site monthly that would be 400 visits.
  • If just 1% of these were real buyers that is 4 real prospects a month or 50 per year!

One final step if your conversion rate for prospects is just 10% then your website – if found and seen as valuable by the searcher – could produce 5 new customers. Multiply this by the average revenue that your firm generates for a new benefits client and your potential return on some modest changes is enormous. Just 1 new client would be great!

So would you rather:

  1. Have a terrific looking website that no one sees?
  2. A mediocre website everyone sees?

or the best of both worlds – a  really nice site that the search engines can find and rank?

It is not hard to do the basics to insure Google can find you. This post will give you an overview. In the very least any firm should do this just for competitive purposes.

Check out your firm on our survey and click on the “Google Rank” link for your city? Are you there on the map list or first page? Are your main competitors?  Are firms you do not consider “players” in your area there?

Our Broker Survey – Commented on..

July 13, 2009

LinkedIn Groups

  • Group: Unum Employees and Alumni
  • Subject: New comment (1) on “Why are nearly 70% of Insurance Broker Websites so Bad?”

It may be because someone who wants to sell improved website design says so.
Posted by Joe Markland

To Joe Markland – HR Technology Advisors:

Joe, I just got the the comment above in my daily email update that you posted on the UNUM LinkedIn group. I saw you deleted it but as we all know what we say on the web has a long tail and it merits further comment.

Our extensive broker consultant website survey – offered free of charge – covers over 650 brokers who do 95%++ of the group business in the nation – and that includes all your members as well.

The first of its kind it was created to provide a baseline for brokerage firms to measure themselves against best practices and competitors. One click links for checking Google rankings and basic web visibility make it a great tool.

There are some great sites out there and we make it easy for folks to see and compare (for free) and thus far our survey has gotten north of 5000 page views as folks use it to compare and learn making it the most viewed pages The Industry Radar has posted in 3+ years.

The issues the survey raises are:

  • Why do only 43 out of 650  appear in the top 10 in their market in Google?
  • Why are only 33% ranked a 3  or higher?
  • As we expanded in the last 2 weeks from 390 to 650 firms to include more big name member firms and affinity groups like HRTA the percentage went down, not up. Why?

Based on these findings the conclusions are whether the nation’s top brokers prepared to deal with the rapidly changing Web 2.0 and social media landscape and their own customer’s expectations?

Let’s look at your own HR Tech site as it is an interesting business case. You define your business as follows:

“HR Technology Advisors, LLC (HRT) is a national, independent benefits and HR technology consulting firm focused entirely on serving the needs of employee benefit firms and their clients.”

Your comments are a bit disingenous as you sell software and services to brokers, as well as design websites, and have created what appears to be a member group that competes with groups like UBA.

Your site is attractive and informative and I would give it a “3” – a good score. Folks you send there will like it. Not many will find it from the search engines. With your target market that may be unimportant.

For your brokers however, website quality and maximum visibility is important, especially as the healthcare markets change. Being prepared for the impact of social media and maximizing ROI in tough economic times is key as well.

Let’s look at what this independent SEO analysis site tells us about your own site:

  • HR Technology Advisors has a “0” Google rating
  • Has no “Title” or metatags
  • Only 3 Yahoo links and
  • no Alexa, compete.com links or ranking

It does have Google Analytics installed so you obviously know what your traffic volume is and where it comes from.

Your site appears on page 3 for 2 major search terms simply due to the firm’s name. With almost no effort you could get much higher and really be seen on page 1…

Most importantly – just like your site, and most of your clients – the nearly 70% we reference in this post do not follow the top 5 SEO tips from Google’s lead SEO engineer and their own webmaster’s SEO handbook:

  • 85%+ do not use well designed titles with keywords they want to be found for
  • 90%+ do not have metatags for descriptions and keywords
  • 90%+ do not even use any sort of analytics to track their site activity (You do)
  • Almost none have any sort of fresh content to get regular attention from Google
  • Less than a dozen use a blog or RSS, the backbone of social media for content and sharing.

Several that do like Precept – run by old UNUM colleagues Wade Olsen and Alex Wasilewski – use the media well as part of a very innovative business

As a benefits “technology consulting firm” I  hope that you find our research helpful in improving your own site’s visibility and in helping your clients as well.

How Many Industry Vendors With Twitter Searches are on The Industry Radar?

July 3, 2009

Nearly 100 for various insurers, brokers, health plans, HR vendors and more. Look for the “Twitter” link on a specific company page to the right of the “news” tab.

How Many Newsfeeds does the Industry Radar Offer?

July 2, 2009

Over 500 newsfeeds focused on the Global Business of People.

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