The Big 3 – AON, Marsh and Willis Website Reviews

Now the big 3Willis/HRH, Marsh and AON. In all 3 cases we used the description of their business from their websites. All 3 approach their web presence different reflecting different business cultures.

The Willis site is well designed and very attractive – flashy –  but other than bragging about the Sears Tower or promoting a speech by their CEO seems to lack any real substance and their mission is vague –

“Bold. Dynamic. Driven. This is Willis.”

Marsh is sort of straightforward:

“As the world’s leading insurance broker and risk advisor, Marsh is devoted to finding the opportunity in risk.”

But their Mercer brand gets a bit less so-  “Mercer is the global leader for trusted HR and related financial advice, products and services.” Their site tagline – “Consulting, Outsourcing and Investments” only confuses the issue more.

The MMC websites seem intent on offering lots of information – all at one time and thus are very confusing.

Aon is by far the most focused and describes itself very directly regardless of the product areas you are in:

“… the leading global provider of risk management services, insurance and reinsurance brokerage, and human capital consulting.”

The Aon site is the cleanest and is well designed and as we will see in future posts they are the only one of all these brokerage firms that seems to have any type of cohesive integrated web strategy.

So of the 3 only AON is completely effective and none of the 3 really help with a regional focus for their offices…

Next – Why UBA’s site works for its members and beats the big boys on the ground…

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