Google’s 5 Simple Tips to Improve Your Firm’s Website

Our extensive broker consultant website survey – offered free of charge – covers over 650 brokers who do 95%++ of the group business in the nation.

The first of its kind it was created to provide a baseline for brokerage firms to measure themselves against best practices and competitors – not insult anyone – simply offer a broad comparison tool.

One click links for checking Google rankings and basic web visibility make it a simple tool to use and compare with others.

Want to improve your site> Here are the top 5 SEO tips from Google’s lead SEO engineer and their own webmaster’s SEO handbook:

  • use well designed titles with keywords they want to be found for
  • use metatags for descriptions and keywords
  • use excellent content on pages that describe your business
  • use a blog or RSS, the backbone of social media for content and sharing to add fresh content
  • have links in from other highly ranked sites

We add one more which is local directory links are important for Google and Yahoo.

Over 85% of the 650 firms we surveyed are not easily visible to the search engines mainly because they have not incorporated these basic principals.

Also 90% do not even track their web traffic to know what foes on with their site, even though Google Analytics is free and easy to add to your site.

If you would like to see an an overview of what you can do to improve your site click here for a great overview we put together.

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One Comment on “Google’s 5 Simple Tips to Improve Your Firm’s Website”


  1. […] Power. More Knowledge is the Ultimate Power. « Is NFP in the Same Industry We Are? Google’s 5 Simple Tips to Improve Your Firm’s Website […]


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